Tuesday, March 2, 2010

Candy Makers Cut the Calories, by Cutting the Size

A nice little write up in the New York Times about a new spot coming out of Arnold NYC.

(...In a new television ad, by the New York office of Arnold Worldwide, part of Havas, which had its premiere this week, an actress by a pool reaches for an unopened Almond Joy bar. Just as her hand touches the brown, white and blue package, it transforms into brown, white and blue Almond Joy Pieces, which, smiling, she pops into her mouth...)

For the whole article: nytimes.com

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