The CBS Wall

Came across this on Neu Black today. It's a nice segment on Lou Dorfsman and the CBS Wall. There is one thing he says a that the end that really strikes me. Especially with how money conscious and bland advertising and commercial design is becoming due to the economy and the ridiculous amounts of 'Middle American' focus group testing.

"We did what had to be done, because it was right." – Lou Dorfsman